Marketing Manager Jobs In Portsmouth

  • Permanent
  • Portsmouth
  • Salary: £0.00

Marketing Manager Jobs In Portsmouth
Retentions Marketing Manager

This role is perfect for someone who is naturally customer-centric and can interpret multiple data points into meaningful action-orientated deliverables. The successful candidate will drive renewals and ROI-focused programs leveraging email, direct mail, in-product messages, targeted landing pages and customer data.

And you will be driven and excited by the business targets. You will naturally possess a strong sense of ownership for meeting your deliverables –tracking performance to plan continually, leveraging contingencies where possible and continually thinking entrepreneurially to ensure the business targets are achieved at all times.

Our Client is currently in an exciting period of rapid growth, and therefore we are looking for world-class, driven, ambitious marketers to come and join us on our journey. This is a unique opportunity for a rising star to really showcase their skills and accelerate their career rapidly within the No 1 website tracking intelligence Software Company in the UK. If you truly own your deliverables, are looking for an opportunity to shine then this is the company for you.

• Drive direct marketing programs (email and direct mail) from marketing brief and creative development to program execution and post-program analysis & ROI measurement.
• Seeks out and adopts learning & best practices and then innovates with a proven test and learn mindset.
• Understands the customer and can derive insights to improve targeting, segmentation, and end-to-end user experience to retain customers.
• Drive understanding of the key levers that grow the business, engage customer to drive active use; and knows how to pull each
• Collaborate in customer-based research with Customer Insights team
• Effectively partners with internal and external teams, including marketing, analytics, product, care, agencies and vendors, to inform, influence and drive successful end-to-end campaign execution.
• Develops automated trigger email campaigns: can translate desired customer experience into a clear program, identifying/sourcing necessary behavioural or data inputs from products and owning the build process between email vendor and Lead Forensics resources.
• Manages marketing budget for all Retention Marketing programs, with responsibility for expense management and forecasting.
• Establish metrics for success, interprets campaign & sales results and drives improvements
• Leads campaign wrap-up, analyses, results and makes recommendations to influence annual plans
• Owns and drives Lead Forensics’ in-product marketing strategy & execution plan to efficiently drive results.

• 5+ years of direct marketing or related marketing field with a proven track record implementing and managing end to end Direct Response marketing programs in a multi-channel environment.
• In-depth knowledge of direct marketing best practices with experience developing and implementing testing strategies across channels including designing and analysing contact strategy and customer experience.
• Strong analytical and problem solving orientation, comfortable engaging with database marketing resources to review performance and drive targeting and segmentation efforts for campaigns.
• Demonstrated ability and motivation to try new things and lead change, with a drive for continuous improvement.
• Exceptional project management, negotiation, and organizational skills.
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
• Work well within cross-functional matrixed organizations and has proven experience driving end to end customer programs with dotted line management responsibility.
• Strong creative problem solving and analytical skills
• Data driven, resourceful and efficient
• Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
• Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results
• Flair for ambiguity and infectious ‘can do’ attitude
• Demonstrated ability and self-motivation to excel within an environment of change, start up mentality and a drive for continuous improvement

Does this sound like you?

If so Apply NOW!!
Job Reference: J878